analysis tools to help you identify what distinguishes you from the rest:

analysis tools to help you identify what distinguishes you from the rest:

1. PEST

Not to be confused with animals or people, PEST is a way to analyze the big picture changes within your industry to identify growth opportunities. Specifically, the acronym stands for:

·         Political factors

·         Economic factors

·         Social factors

·         Technological factors

Another variation of PEST is PESTLE, which includes the legal and environmental considerations. If you’re stuck on where to begin, start by segmenting each factor into the five W’s — who, what, when, where, why — then unleash the (mental) fury from there.

2. SWOT

3. 7S model strategy, structure, systems, style, shared values, staff and skills